Sharp Group Reveals New Rebrand

Sharp Group has unveiled a fresh modern brand. The suite of design elements includes a brand-new logo and colour palette.

The redesigned logo includes an element of a flame, and it also features a tilted ‘S’ which subtly reflects the Sharp Group name.

The brand is flexible to lend itself to many use cases. It is being rolled out consistently across every part of the Group’s documentation and signage, from business cards, letterheads, and invoice slips, through to stickers for alarm panels, and the company’s fleet of mobile security patrol vans.

As part of the brand refresh, Sharp Group also updated its website, at

This bold new look positions Sharp Group at the forefront of fire and security services industry in Ireland, reflecting the quality of service and standards of excellence that the business has consistently delivered for more than 20 years.

Sharp Group is the largest Irish-owned fire and security company and it has a brand that communicates its market-leading position to customers and prospects alike.